1. Building retail brands. Establishing and communicating a brand may be harder for multibrand retailers than for their single-brand counterparts, but brand building is essential for both
پدیدآورنده : Henderson,Terilyn A.
کتابخانه: کتابخانه مرکز پژوهش متالورژی رازی (طهران)
موضوع : ، Brand name products -- Management,، Brand name products -- Valuation -- Management,، Intangible property -- Valuation -- Management
رده :
HD
69
.
B7H3
2000
2. Building strong brands /
پدیدآورنده : David A. Aaker.
کتابخانه: کتابخانه مطالعات اسلامی به زبان های اروپایی (قم)
موضوع : Brand name products-- Management.,Brand name products-- Valuation-- Management.,Intangible property-- Valuation-- Management.,Brand name products-- Valuation-- Management.,Marketing-- organization & administration.,Marketing.,Product Line Management-- economics.,Product Line Management-- organization & administration.,Produits de marque-- Gestion.,Biens incorporels-- Evaluation.,Brand name products-- Management, Case studies.,Brand name products-- Management.,Brand name products-- Management.,Brand name products-- Management.,Brand name products-- Valuation-- Management.,Brand name products-- Valuation-- Management.,Brand name products-- Valuation.,Eigendomsrecht.,Entreprises-- Image.,Intangible property-- Valuation-- Management.,Intangible property-- Valuation-- Management.,Intangible property-- Valuation.,Management.,Marketing-- organization & administration.,Marketing.,Marques de commerce.,Merken.,Product Line Management-- economics.,Product Line Management-- organization & administration.,Produits de marque-- Évaluation-- Gestion.,Produits de marque.
رده :
HD69
.
B7
A216
1996